FullEnrich
FullEnrich waterfalls across 15+ B2B data providers to find emails, phone numbers, and firmographic data. It is a direct Clay competitor with a simpler UI and narrower feature set. Teams use it when they need waterfall coverage but not the full orchestration power of Clay.
Official site ↗Why it ranks here
Strong alternative for teams that want waterfall enrichment without the Clay learning curve. The email and phone coverage is excellent. It lacks AI research and custom workflow logic.
Where it sits
FullEnrich leads on email and phone coverage plus ease of use, but Clay has greater workflow flexibility and AI capabilities. When the job is simply obtaining valid emails, FullEnrich suffices. Custom enrichment logic hits limits quickly.
How GTM Engineering teams use it
Teams upload a CSV of contacts or accounts, FullEnrich waterfalls across providers, and they download enriched records. Some integrate via API to enrich records as they enter Salesforce or HubSpot.
In-depth notes
Credit-based pricing similar to Clay but often cheaper per enrichment. The provider list is transparent. The UI is easier to learn than Clay. Best for teams that do not need the full orchestration engine and just want good email and phone coverage.
Best for
Email and phone waterfall enrichment without the Clay learning curve
Avoid if
You need AI research or complex workflow orchestration
The rest of Orchestration & enrichment
Clay Leader Enrichment waterfall orchestration across 200+ providers with AI research and routing. The category leader. #2 
LeadMagic Strong Real-time waterfall enrichment with aggressive credit pricing. The cost-effective Clay alternative. #3 
BetterEnrich Strong Waterfall enrichment API that tries 10+ providers in sequence. Developer-friendly and simple. #5 
Persana AI Situational AI-powered prospect research and enrichment. Automates the SDR research step. #7 Datagma Situational GDPR-compliant B2B enrichment with EU data focus. The privacy-first option. #8 
Enrow Situational Email enrichment and verification with waterfall logic. Narrow but effective. #9 
Prospeo Situational Email finder and verification tool with LinkedIn and domain search. Simple and affordable. #10 
Dropcontact Situational Email enrichment and data quality engine with CRM sync. French origin, strong in EU. #11 
Common Room Niche Digital signal tracking and enrichment for community-led growth. Intent data focus. #12 
La Growth Machine Niche Multi-channel outreach platform with built-in enrichment. French origin, outreach-first. Learning guide
Setup
Create an account, connect one CRM or upload a CSV, and run your first enrichment batch. The UI guides you through provider selection.
First thing to build
Upload a list of 50 contacts with first name, last name, and company domain. Let FullEnrich waterfall across providers to find emails and phone numbers, then download the enriched CSV.
What actually matters
- Enable both email and phone enrichment or choose one to save credits
- Turn on verification for emails to reduce bounces
- Set up CRM integration to auto-enrich new records
Watch out
Teams enrich phone numbers without checking if their outbound motion actually uses phones, wasting credits.